ALEX ROOT-REED MIBC.

Business Consultant.

Alex is the director of Genuine Business Solutions Limited.

His management career began in 1994 when he was awarded a trainee manager placement in The Grand, a five star De-Vere Hotel in Brighton, as the companies youngest trainee.  Alex has been either in senior management or studying business management ever since. 

Alex has built up businesses here and in the UK but has also managed businesses through challenging times and thus has a firm grip on the influences and sensitivities of SME's and their drivers.  

Alex's qualifications include a Higher National Diploma in business from The Nottingham Trent University and a National Certificate in New Zealand Real Estate.  Alex is currently studying for his New Zealand Diploma in Business Management and booked on an NLP Practionioners course as part of his personal development program. 

Alex was awarded his Associate Membership of the Institute of Business Consultants – a worldwide institute monitoring and vetting the consultation industry, in 2009.