Management Products

96% of New Zealand’s businesses are small to medium enterprises.

The old adage "People don't plan to fail, they fail to plan" is as true today is ever it was. 

A stunning 70% of New Zealand businesses fail in their first year.  Of those that will survive, only 50% will make it to 5 years.

The number one reason attributed to this failure rate?  'No planning'.

The benefits of owning your own enterprise – financial wealth, being your own boss, the lifestyle – are very attractive and is completely life changing.  But the risks and pitfalls are very real.  The successful business person will analyse the risk and plan the business for success ahead of getting into a venture.  We provide a range of management products that will help ensure longevity and minimise the impact of fluctuating conditions.  It starts with a plan.

Business Plans

We are strong advocates, relentless petitioners and true believers in the absolute necessity of a professional business plan forany enterprise.  We have written countless business plans and know exactly how fundamental they are to the longevity of a business.  So, if you don't have a business plan - please get one!

But from where?  My accountant?  After all, he/she knows all the in's and out's of  my business and has the forecasts and projections on hand.  And it seems like the easy option...

Stop right there.  You employ your accountant to undertake specific tasks to satisfy the external requirements of financial reporting on your business.  And to that end, an accountant is an expert.  But on sound business planning specifically tailored to your industry and niche?  They might have an intelligent attempt at it - but that is far from good enough.  After all, it is your investment and livelihood on the line

You need an experienced, qualified Business professional.  Someone whose specialty is understanding, developing and managing businesses.  A genuine business consultant with the skill, expertise and flexibility to enter your business with ruthless efficiently to assess the influences and make precise business reporting that will compile your Business Plan.  Genuine Business gives you exactly that. 

We will produce for you a relevant, strategic and personally tailored business plan at a cost you can afford.  If applied and adhered to, it will pay for itself ten fold within a year.  In addition to a a bound document and digital version, we will provide you with the coaching required to make it a useful and applicable tool for your business success.

You can start putting a plan together yourself - its a good exercise to brainstorm your business and ideas.  Click our Resources section for a template of the basic headers required for a business plan.  When you want it finalised and formalised, send us an email.

 

Cash Flow Forecasts

Cash Flow Forecasting is so important for growth and longevity yet one of the most overlooked management tools for small and medium businesses.  It is critical in trading your business smoothly through the tougher times of year and when the local or national economies slow.  This current financial crisis is separating the businesses with good planning and realistic cash flow forecasting from those that don't.

Today, cash flow forecasts are more important than ever.  You need to know that your business can meet its financial requirements on time, and highlight the times - in advance - where cash reserves are lily to drop. 

The biggest risk is producing forecasts that are unlikely to be achieved.  This is more common than you might think and only ever results in failure.  It is better to set realistic targets and exceed them.

Genuine Business Solutions can efficiently project your cash flows using data based on your business and the present trading conditions.

 

Marketing Plans

For many businesses a Marketing Plan is a key revenue driver.  The plan is an in-depth look at you, your product, service, brand, pricing strategy, advertising plan, customer profile and more.

We build your plan based on the influences of demand from the FOUR "P's" of the marketing mix:  Product.  Price.  Placement.  Promotion.  

A Genuine Business Marketing Plan will identify your target market and plan exactly how to reach them.  It will look at their profile, drivers, location, habits, socioeconomics and more.  It will also take a good look at your competition, to better understand the market trends.

A further service we provide is brand development.  We can further provide concept development support from our partners.

 

Business Litmus Test

Genuine business has developed a fast and efficient way of testing the key performance areas of a business.  We know exactly what to target and how.  The result is an analytical document with observations of the key business drivers and recommendations of areas that need improving.  It will give the business owner a good, objective health-check of the business and will inspire and promote positive change within the business.